Cynthia Ribeiro-Richter is Grape Skills Director and WSET Certified Educator. She holds a WSET Diploma and MBA in Marketing.
Before turning her passion for wine into her core career, she graduated in statistics and specialised in consumer and market research.
In 2007, she moved from Brazil, her home country, to Germany, precisely in the middle of a vineyard area, the Palatinate. While there, she increased her passion and knowledge about wine through numerous visits to wineries, vineyards, and participation in tastings.
After moving to South Africa in 2010, Ribeiro-Richter began her professional training at the Cape Wine Academy and later on with WSET at the International Wine Centre, in Cape Town. At the same time, she began running tastings, presentations and consulting in the wine industry.
Since her return to Germany in 2016, she has been holding several wine events and tastings for corporations and final consumers in 4 languages (German, English, Portuguese and Spanish). In addition, she has consulted for international wine businesses trying to reach the German market and has lectured at the German Wine School in Koblenz. She serves as a wine judge for the IWSC (International Wine and Spirits Competition) in the UK and Meininger Verlag in Germany.
When she is not on duty, she can be found discovering wine regions, visiting wineries and deepening her knowledge in this fascinating world of wine.
Her favourite quote is: Do what you love, and you’ll never work another day in your life.